Indeed, the term essentials can’t be a luxury brand, but some believe that this term is connected with the fear of god essentials, a sister brand of Fear of God – a luxury brand. The essentials are made to deliver the Fear of God’s unique and luxury aesthetic fit at more affordable and accessible prices, such as:
- Hoodie
- T-shirt
Why buy the FGE brand?
Fear of God Essentials have gained popularity and are associated with high prices for various reasons.
- Limited availability. These brands intentionally release limited quantities of the products that create a sense of rarity and exclusivity. The scarcity drives up the demand and prices as the consumers are willing to pay the premium to own which is hard to come by.
- Streetwear culture and hype. These brands have tapped into the streetwear culture placing a high value on edgy and unique fashion. The association with the street culture, influencers, and celebrities had helped build followers and reputation.
- Collaborations. These brands collaborate with other famous brands, designers, and artists generating a lot of excitement and buzz. The limited-edition collaborative items are highly sought after.
- Aesthetics and branding. The brands have these details making it a good purchase:
- logo
- designs
- aesthetics
The branding and look of products play an important role in their popularity.
- Influencers and celebrities. When influencers and celebrities are seen endorsing and wearing these brands, it boosts their desirability and visibility to the public.
- Craftsmanship and quality. Some of these brands become popular for their craftsmanship and high-quality materials. People are willing to pay more for the well-made items they believe will last.
- Resale market. The resale market for FGE becomes a profitable business. The limited-edition items appreciate over time which makes them attractive investments for the collectors.
- Cultural significance. The brand becomes a symbol of a particular cultural moment. It is often associated with:
- youth
- rebellion
- intersection of fashion
- street culture
Fear of God And Essentials
Fear of God is the original runway or luxury brand that Jerry Lorenzo founded in 2013. Lorenzo had founded Essentials after a few years of running Fear of God, a sister brand to provide more accessible apparel that featured the aesthetic feel of Fear of God. These two brands are technically separate, they live in the Fear of God family, which includes Fear of God Athletics – a partnership with Adidas.
Minimalist aesthetic
The casual comfort comes back in style, both on the runway and high street. Essentials meets the demand by offering a mute, minimalist aesthetic that is consistent throughout every design. FGE makes it stand out even more as a staple in the fashion-meets-streetwear.
Many celebrities and influencers have worn this brand because they know that these are good garments to add to their collection.